Recently, researchers are seeking attention towards Internet of Things as in near future everything is going to be connected using the internet and intelligent communication system will be developed. Several virtual components will be attached with the physical aspects to produce several smart objects facilitating the lives of human beings. The current research will focus on the applications of Internet of Things (IoT) in two industries namely Retail and Hospitality and Tourism Industry running in India and China, about the benefits and challenges faced by Internet of Things. The aim of the current research is evaluating the application and challenges of IoT in the field of social science in South Asian countries. IoT was investigated in two industries mainly the Retail Industry and the Tourism and Hospitality Industry in India and China. The data was collected using the quantitative survey method having close ended questionnaire which were sent to the Senior and Top Level Mangers via Email of both the industries. The questionnaire included questions related to the smart devices, smart apps, and usage and handing of internet of things regarding the physical objects, perception and customer’s viewpoint, etc. The demographic profiles from the analysis determined that maximum employees were males having bachelors’ education with the occupation of junior IT manager having experience of 1-2 years. 50% of the respondents defined IoT as a wireless connection and about 42.5% of the respondents were involved with the projects related to IoT. The main limitation of this research is that it is limited to two industries i.e. Retail and Hospitality and Tourism and is also dependent on the internet services for the inter-communication. Seven Hypotheses were tested and all null hypotheses were accepted except one.

Recently, researchers are seeking attention towards Internet of Things as in near future everything is going to be connected using the internet and intelligent communication system will be developed. Several virtual components will be attached with the physical aspects to produce several smart obj...