Background: Air travel’s growth has generated fierce competition between airline companies, with different marketing strategies evolving. However, as airlines attempt to emulate each other worldwide, the marginal benefits of marketing strategies shrink, and airlines are forced to compete over products and services offered to passengers. One of these competing services is the in-flight meal. Therefore, a holistic understanding of the impact of in-flight meal attributes on satisfaction and loyalty in general, and in comparison to other service quality dimensions, must be understood. Purpose: The aim of this study is to critically evaluate the relationship between in-flight meal satisfaction, overall flight satisfaction, and loyalty among long-haul business and economy passengers of Arabian Gulf full-service carriers.

Background: Air travel’s growth has generated fierce competition between airline companies, with different marketing strategies evolving. However, as airlines attempt to emulate each other worldwide, the marginal benefits of marketing strategies shrink, and airlines are forced to compete over pro...